Research shows survey participants duped by AI-generated images nearly 40 percent of the time.
If you recently had trouble figuring out if an image of a person is real or generated through artificial intelligence (AI), you're not alone.
A new study from University of Waterloo researchers found that people had more difficulty than was expected distinguishing who is a real person and who is artificially generated.
The Waterloo study saw 260 participants provided with 20 unlabeled pictures: 10 of which were of real people obtained from Google searches, and the other 10 generated by Stable Diffusion or DALL-E, two commonly used AI programs that generate images.
Participants were asked to label each image as real or AI-generated and explain why they made their decision. Only 61 percent of participants could tell the difference between AI-generated people and real ones, far below the 85 percent threshold that researchers expected.
Three of the AI-generated pictures used in the study. Credit: University of Waterloo
Misleading Indicators and Rapid AI Development
"People are not as adept at making the distinction as they think they are," said Andreea Pocol, a PhD candidate in Computer Science at the University of Waterloo and the study's lead author.
Participants paid attention to details such as fingers, teeth, and eyes as possible indicators when looking for AI-generated content – but their assessments weren't always correct.
Pocol noted that the nature of the study allowed participants to scrutinize photos at length, whereas most internet users look at images in passing.
"People who are just doomscrolling or don't have time won't pick up on these cues," Pocol said.
Pocol added that the extremely rapid rate at which AI technology is developing makes it particularly difficult to understand the potential for malicious or nefarious action posed by AI-generated images. The pace of academic research and legislation isn't often able to keep up: AI-generated images have become even more realistic since the study began in late 2022.
The Threat of AI-Generated Disinformation
These AI-generated images are particularly threatening as a political and cultural tool, which could see any user create fake images of public figures in embarrassing or compromising situations.
"Disinformation isn't new, but the tools of disinformation have been constantly shifting and evolving," Pocol said. "It may get to a point where people, no matter how trained they will be, will still struggle to differentiate real images from fakes. That's why we need to develop tools to identify and counter this. It's like a new AI arms race."
The study, "Seeing Is No Longer Believing: A Survey on the State of Deepfakes, AI-Generated Humans, and Other Nonveridical Media," was published in the journal Advances in Computer Graphics.
Reference: "Seeing Is No Longer Believing: A Survey on the State of Deepfakes, AI-Generated Humans, and Other Nonveridical Media" by Andreea Pocol, Lesley Istead, Sherman Siu, Sabrina Mokhtari and Sara Kodeiri, 29 December 2023, Advances in Computer Graphics.
DOI: 10.1007/978-3-031-50072-5_34
News
Why More People in Their 30s Are Suddenly Getting Colon Cancer
A major Swiss study found that colorectal cancer is becoming increasingly common in adults under 50, even as rates decline in older age groups. Researchers in Switzerland have identified a concerning trend: while colorectal [...]
Researchers Compare MS Models to Human Tissue in Search for Better Therapies
Researchers identified key differences between two widely used multiple sclerosis models, showing how each can better study myelin damage, immune responses, and repair. The findings may improve efforts to develop treatments that restore lost [...]
Scientists Discover Genetic “Off Switch” That Supercharges CAR T Cells Against Cancer
A new study reveals a possible way to make CAR T-cell therapy more durable and effective by targeting a single gene-regulating protein. CAR T-cell therapy is widely seen as a breakthrough in personalized cancer [...]
New Vitamin B12-Based Therapy Could Change How Brain Cancer Is Treated
Researchers have identified a vitamin B12–based compound that appears capable of crossing the blood–brain barrier and selectively accumulating in glioblastoma tissue. For decades, one of the biggest problems in brain cancer treatment has had [...]
Simple Fiber Supplement Cuts Knee Arthritis Pain in Just 6 Weeks, Study Finds
A daily inulin supplement may help reduce knee osteoarthritis pain while revealing a possible link between gut health, muscle function, and pain sensitivity. For millions of people living with knee osteoarthritis, managing chronic pain [...]
This Common Vitamin May Help Stop Prediabetes From Turning Into Diabetes
Vitamin D may help prevent type 2 diabetes in people with specific genetic variations, offering a possible path toward personalized diabetes prevention. More than 40% of U.S. adults have prediabetes, a condition in which [...]
Ebola, hantavirus: Is the world prepared for the next pandemic?
Funding cuts to health research and a growing antivaccine movement are making it harder than ever to respond to viruses. The World Health Organization (WHO) has declared that an Ebola outbreak in Uganda and [...]
May 2026 Healthcare News and Trends: Market Signals That Matter
Artificial intelligence is dominating headlines, telehealth has settled into a new normal, and digital health continues to promise transformation. However, much of what is being discussed in healthcare today reflects potential rather than reality. [...]
Scientists Rewire Donor Stem Cells To Outsmart Aggressive Blood Cancers
Researchers have tested a gene-edited stem cell transplant designed to shield healthy blood-forming cells from powerful cancer-targeting immunotherapies. For patients with highly aggressive blood cancers, stem cell transplantation can offer a rare chance at [...]
Recent Digital Health Trends, Insights and News – May 2026
Last month marked continued progress as digital health moves into its next phase — from AI expanding into drug discovery and core infrastructure to new federal pathways accelerating device access and home-based care. Together, [...]
Cancer Mystery Solved: Scientists Discover How Melanoma Becomes “Immortal”
Scientists have uncovered a previously overlooked mechanism that may help melanoma cells become effectively “immortal.” Cancer cells face a major problem before they can become deadly: They have to figure out how to stop [...]
How Visual Neurons Organize Thousands of Synaptic Inputs
Summary: A new study uncovered the organizational rules that determine how neurons in the primary visual cortex process information. By imaging both the cell bodies (soma) and the individual synapses (on dendritic spines) of [...]
Scientists Just Found a Surprising Way To Destroy “Forever Chemicals”
Scientists have uncovered a new mechanism that may help break down highly persistent PFAS pollutants. PFAS have earned the nickname “forever chemicals” for a reason. These industrial compounds are so chemically durable that they [...]
Scientists Discover Cheap Material That Kills Deadly Superbugs
A new sulfur-rich antimicrobial polymer shows strong effectiveness against fungal and bacterial pathogens and may offer an affordable solution to antimicrobial resistance. Antimicrobial resistance is creating growing challenges for both healthcare and food production, [...]
What to Know About Cicada, or BA.3.2, the Latest SARS-CoV-2 Variant Under Monitoring
Like periodical cicadas, the insects for which it is nicknamed, SARS-CoV-2 Omicron subvariant BA.3.2 is only just beginning to emerge after lying low for an extended period since it first appeared. Although it was [...]
Scientists Say This Simple Supplement May Actually Reverse Heart Disease
Scientists in Japan say a common supplement may actually help “unclog” certain diseased heart arteries from the inside out. A simple food supplement sold in Japan may have helped reverse a dangerous form of [...]
