Research shows survey participants duped by AI-generated images nearly 40 percent of the time.
If you recently had trouble figuring out if an image of a person is real or generated through artificial intelligence (AI), you're not alone.
A new study from University of Waterloo researchers found that people had more difficulty than was expected distinguishing who is a real person and who is artificially generated.
The Waterloo study saw 260 participants provided with 20 unlabeled pictures: 10 of which were of real people obtained from Google searches, and the other 10 generated by Stable Diffusion or DALL-E, two commonly used AI programs that generate images.
Participants were asked to label each image as real or AI-generated and explain why they made their decision. Only 61 percent of participants could tell the difference between AI-generated people and real ones, far below the 85 percent threshold that researchers expected.
Three of the AI-generated pictures used in the study. Credit: University of Waterloo
Misleading Indicators and Rapid AI Development
"People are not as adept at making the distinction as they think they are," said Andreea Pocol, a PhD candidate in Computer Science at the University of Waterloo and the study's lead author.
Participants paid attention to details such as fingers, teeth, and eyes as possible indicators when looking for AI-generated content – but their assessments weren't always correct.
Pocol noted that the nature of the study allowed participants to scrutinize photos at length, whereas most internet users look at images in passing.
"People who are just doomscrolling or don't have time won't pick up on these cues," Pocol said.
Pocol added that the extremely rapid rate at which AI technology is developing makes it particularly difficult to understand the potential for malicious or nefarious action posed by AI-generated images. The pace of academic research and legislation isn't often able to keep up: AI-generated images have become even more realistic since the study began in late 2022.
The Threat of AI-Generated Disinformation
These AI-generated images are particularly threatening as a political and cultural tool, which could see any user create fake images of public figures in embarrassing or compromising situations.
"Disinformation isn't new, but the tools of disinformation have been constantly shifting and evolving," Pocol said. "It may get to a point where people, no matter how trained they will be, will still struggle to differentiate real images from fakes. That's why we need to develop tools to identify and counter this. It's like a new AI arms race."
The study, "Seeing Is No Longer Believing: A Survey on the State of Deepfakes, AI-Generated Humans, and Other Nonveridical Media," was published in the journal Advances in Computer Graphics.
Reference: "Seeing Is No Longer Believing: A Survey on the State of Deepfakes, AI-Generated Humans, and Other Nonveridical Media" by Andreea Pocol, Lesley Istead, Sherman Siu, Sabrina Mokhtari and Sara Kodeiri, 29 December 2023, Advances in Computer Graphics.
DOI: 10.1007/978-3-031-50072-5_34
News
Melanoma mRNA Vaccine Shows Promise in Preventing Disease Recurrence
Key takeaways: Phase 3 trial finds personalized intismeran plus pembrolizumab may better prevent high-risk melanoma recurrence after surgery The trial enrolled 1,137 patients and builds on phase 2 results showing about half the recurrence [...]
Scientists Discover a Powerful New Weapon Against a Dangerous Gut Infection
The promise of an experimental treatment for C. difficile gut infections lies partly in the bacteria it leaves alive, according to early laboratory and mouse research. Broad-spectrum antibiotics can disrupt the gut’s microbial community, [...]
Your Bones May Hold a Hidden Clue to Blood Cancer Survival
For people with blood cancers called myelodysplastic syndromes, osteoporosis may hold an overlooked clue to survival, a three-year observational study suggests. In blood cancers that develop in the bone marrow, an important clue to [...]
Researchers Discover What Reading for Pleasure May Be Doing to Your Brain
Reading for pleasure may offer surprising benefits for the brain, with research linking the habit to better mental health, stronger cognitive abilities, and a lower risk of dementia. Reading for pleasure may do far [...]
Scientists Discover a Hidden Trigger That Keeps Inflammation Alive
Inflammation persists after proteins detach from immune receptors, revealing a potential target for autoimmune treatments. Since a Nobel Prize-winning discovery in the 1990s identified molecules called Toll-like Receptors as the guardians of the human [...]
A Virus Gives Itself Away the Moment It Attacks
Researchers have found the trigger behind a powerful bacterial defense against viruses. Viruses that prey on bacteria could become an increasingly important tool for treating bacterial infections, particularly as antibiotic resistance makes some infections [...]
Scientists Discover Aspirin May Slash Dementia Risk by 70% – but Only for Certain People
Aspirin was linked to a sharply lower dementia risk in some older adults, and their genes may hold the clue. A Monash University analysis found that older adults with a particular genetic profile had [...]
Inflammation May Awaken Dormant Cancer Cells Years After Treatment
The body’s response to inflammation may disturb cancer cells that have been lying silent for years, giving them an opportunity to grow again. Researchers at the Francis Crick Institute have found that gut inflammation [...]
Where do nanoparticles go once they enter the body?
New international best practice guidance, co-written at ANSTO, sets out how to measure where nanoparticles like titanium dioxide end up in the body and how long they remain. The guidance has been shared by [...]
Long-Acting HIV Shots Could Solve a Major Treatment Challenge for Young People
A major African trial suggests that changing how HIV treatment is delivered could significantly improve viral suppression in adolescents. Young people with HIV were more likely to keep the virus suppressed when they received [...]
WHO Factsheets – The top 10 causes of death
In 2023, the 10 leading causes of death accounted for 33 million deaths, or 54% of the total 61 million deaths worldwide. The top global causes of death, in order of total number of lives lost, [...]
Aging Cells May Be Hiding From the Immune System – Scientists Think They Know How
Your immune system is supposed to clear out damaged cells. Researchers may have found how some of them hide and linger as the body ages. Researchers led by Cedars-Sinai Health Sciences University have identified [...]
Your Voice May Reveal How Fast Your Brain Is Aging
Researchers have developed a machine-learning “speech clock” that estimates age from subtle patterns in how people speak and what they say. It is possible that people’s voices may contain certain signals of aging that [...]
Optogenetics Pioneers Win 2026 Nobel Prize in Physiology or Medicine
The 2026 Nobel Prize in Physiology or Medicine has been awarded to Peter Hegemann, Georg Nagel, and Karl Deisseroth for the development of optogenetics, a revolutionary technology that uses light to control individual neurons [...]
Molecular Manufacturing: The Future of Nanomedicine – From NanoappsMedical Inc.
This book explores the revolutionary potential of atomically precise manufacturing technologies to transform global healthcare, as well as practically every other sector across society. This forward-thinking volume examines how envisaged Factory@Home systems might enable the cost-effective [...]
What is ‘American Covid’ and how bad is it?
Cases of so-called ‘American Covid’ are on the rise in the UK. The strain is officially called XFG, or ‘Stratus’, and is the most common variant in North America, hence the name. It might soon [...]
